YouTube – Rise of the Video Blogger

YouTube is the biggest video streaming website, as well as being the second largest search engine on the Internet today. Created back in early 2005, and acquired by Google in 2006, YouTube allows users to share and upload videos. Video content can be anything: music videos, how-to, video blogging (more commonly known as vlogging), or piano playing cats.

The very first video ‘Me at the zoo’ was uploaded at 8:27PM on Saturday 23 April, 2005 by co-founder Jawed Karim. Since then, 60 hours of video are uploaded every minute – that is more video content than the 3 major US networks have created in the past 60 years combined!

Going Viral

With over 4 billion videos being viewed each day, it is no small wonder that the right video can lead to thousands of hits, and if your video goes viral the number of hits can be millions. Just take a look at these 5 famous ‘viral’ videos:

Which begs the question – what is a viral video?

A viral video is one that becomes popular through the process of online sharing, typically through social media and email. These videos often contain humorous content or eyewitness events and are more often shot by amateurs. With the rise of camera phones more videos are being shot in this medium, allowing for more people to become amateur videographers.

A creator cannot simply intend for the video to become viral, as often a video becoming viral is an unexpected accident. In fact some universities are even starting to offer courses on the creation of viral videos, focusing on the marketing techniques and advertising strategies that can be learned from them.

YouTube as a Marketing Tool

YouTube is not just for amateur videographers, as companies are seeing the power of video marketing on YouTube. Not only is it free to use, the social aspect allows them to reach millions of people all over the globe. Companies such as Coca-Cola, Cadbury, Orange, and Nikken Europe all use a YouTube channel to help market their brand.

At Nikken Europe, we host a variety of content on our site to display different aspects of the company such as our events, behind the scenes footage of the European HQ, and of course our products!

Recently rebranded, Nikken Europe’s channel has been divided into playlists by language to make it easier for our Consultants and Customers across Europe to find videos in their own language. Sometimes we are not able to make videos in every language, in instances like this we try and provide subtitles in the various languages. For example, on our video English – PiMag Waterfall set up you can view the video with subtitles in Finnish, Hungarian, Norwegian, Romanian, or Spanish. Simply click the button ‘CC’ at the bottom right corner of the video and select your video (as shown below). 

How can you use YouTube?

YouTube is really simple to get started on. Many users have accounts not to upload their own videos but to subscribe to people and companies they’re interested in. These users still participate in the social aspects of YouTube such as sharing videos, creating playlists, and leaving comments.

Perhaps you are one of these users, but the only reason you choose not to upload videos is because you’re afraid of where to start or that it is too complicated. We promise you it is not. Your video can be about anything. Just follow these 5 helpful tips and you could be on your way to be the next YouTube Celebrity!

  • DO capture something you’re passionate about, like your family
  • DO make your videos personal
  • DO watch videos you find interesting – they can give you some great ideas
  • DO capture what’s happening right in front of you
  • DON’T worry about using fancy equipment; a camera phone can be just as good!

Did you find this blog post helpful? Would you like to know more about YouTube? Let us know on Facebook or Twitter (@NikkenEurope) and be sure to subscribe to Nikken Europe’s YouTube channel!

– The Digital Team


Social Media

As you may have seen from our recent eNews and MyNikken article ‘Bringing you all together’, our web-based community is growing. Therefore, we’re devoting this (rather lengthy) blog post to social media and sharing Nikken online.

Social media is a viral communications platform in which users can share images, information, videos, podcasts and more with anyone and everyone. It comes in many forms including; Social Networks (Facebook, Twitter, MySpace), Blogs (WordPress, Blogger, Tumblr), Forums (MyForum on MyNikken!), Content Communities (YouTube) and virtual gaming worlds.  So all in all, a pretty vast web-based environment!


Social Media…

  • Puts a face and personality to your brand (What would Nikken be like if it was a person?) 
  • Helps to promote and build businesses 
  • Allows you to communicate on a one-to-many basis  
  • Gives you the opportunity to share ideas, thoughts, interesting articles, news (the social world’s your oyster!) 
  • Is a form of word of mouth and gets people talking about brands and products – 78% of consumers trust peer recommendation 
  • Gets the word out fast!
  • Provides useful resources for everyone to utilise in their own personal way – personalise your platforms


It seems that the advantages outweigh the disadvantages but we mustn’t forget the value of traditional communications and face-to-face social interactions! Sometimes it is hard to get across what you’re really trying to say via social media.

Also, consistently updating your social networks is quite time consuming, so it’s important to create a schedule before you start and allow yourself time aside for it.

Some handy tips…

Relevance– Keep your content relevant to your audience and to the Nikken brand.

Frequency If you post too often, you’ll be ignored… post too little and you’ll become invisible. Leave suitable gaps in between your social activity, enough to give people a chance to respond.

Measurability – Keep track of activity and responses from your audience. Are you getting much feedback and engagement?

Likability – Are you communicating with your audience on their level? Be conversational and friendly, leave a positive impression and they’ll return again…and again.

Versatility Mix your social media communications up a little. Try a video, a testimonial, audio or download-able content. This is much more appealing!

Presence – It’s important not to leave your audience in the dark. Respond as soon as possible to enquiries; let them know you’re on the other side of the screen. Build up trust with your prospect.

Not forgetting Social Media Etiquette – The same rules apply as if you are speaking in person; listen, show respect and think about what you’re saying before you speak. Don’t bombard everyone with requests and posts. Don’t talk TOO much about yourself and brand.

For further reading, take a look at the double page spread, ‘Getting the best from online tools’ in our Spring Nikken Family Magazine here – There are lots of user-friendly online resources and reports on the web about social media and strategies.

Did you know?

  • Social media is the No.1 activity on the web – a great source of information
  • 1 out of 8 married couples in the US met via social media!
  • Ashton Kutcher and Britney Spears have more Twitter followers than the entire population of Sweden
  • Facebook has more than 500 million active users AND if Facebook was a country, it would be the 3rd largest on the planet! (Mobious Social Media Revolution, 2011)
  • Facebook’s mission is: ‘To give people the power to share and make the world more open and connected’ (You’ve got the power!)
  • YouTube is the 2nd largest search engine in the world and the 4th most visited site on the www. Why not take a look at our YouTube channel if you haven’t already –
  • 3 new Twitter accounts open every second…1…2…3

And finally…This Digital Team blog that you are reading is just 1 out of 200,000,000 live blogs on the web today.

Thanks for reading!