As you may have seen from our recent eNews and MyNikken article ‘Bringing you all together’, our web-based community is growing. Therefore, we’re devoting this (rather lengthy) blog post to social media and sharing Nikken online.
Social media is a viral communications platform in which users can share images, information, videos, podcasts and more with anyone and everyone. It comes in many forms including; Social Networks (Facebook, Twitter, MySpace), Blogs (WordPress, Blogger, Tumblr), Forums (MyForum on MyNikken!), Content Communities (YouTube) and virtual gaming worlds. So all in all, a pretty vast web-based environment!
- Puts a face and personality to your brand (What would Nikken be like if it was a person?)
- Helps to promote and build businesses
- Allows you to communicate on a one-to-many basis
- Gives you the opportunity to share ideas, thoughts, interesting articles, news (the social world’s your oyster!)
- Is a form of word of mouth and gets people talking about brands and products – 78% of consumers trust peer recommendation
- Gets the word out fast!
- Provides useful resources for everyone to utilise in their own personal way – personalise your platforms
It seems that the advantages outweigh the disadvantages but we mustn’t forget the value of traditional communications and face-to-face social interactions! Sometimes it is hard to get across what you’re really trying to say via social media.
Also, consistently updating your social networks is quite time consuming, so it’s important to create a schedule before you start and allow yourself time aside for it.
Some handy tips…
Relevance– Keep your content relevant to your audience and to the Nikken brand.
Frequency – If you post too often, you’ll be ignored… post too little and you’ll become invisible. Leave suitable gaps in between your social activity, enough to give people a chance to respond.
Measurability – Keep track of activity and responses from your audience. Are you getting much feedback and engagement?
Likability – Are you communicating with your audience on their level? Be conversational and friendly, leave a positive impression and they’ll return again…and again.
Versatility – Mix your social media communications up a little. Try a video, a testimonial, audio or download-able content. This is much more appealing!
Presence – It’s important not to leave your audience in the dark. Respond as soon as possible to enquiries; let them know you’re on the other side of the screen. Build up trust with your prospect.
Not forgetting Social Media Etiquette – The same rules apply as if you are speaking in person; listen, show respect and think about what you’re saying before you speak. Don’t bombard everyone with requests and posts. Don’t talk TOO much about yourself and brand.
For further reading, take a look at the double page spread, ‘Getting the best from online tools’ in our Spring Nikken Family Magazine here – http://www.issuu.com/nikkeneurope/docs/uk_magspring_2011. There are lots of user-friendly online resources and reports on the web about social media and strategies.
Did you know?
- Social media is the No.1 activity on the web – a great source of information
- 1 out of 8 married couples in the US met via social media!
- Ashton Kutcher and Britney Spears have more Twitter followers than the entire population of Sweden
- Facebook has more than 500 million active users AND if Facebook was a country, it would be the 3rd largest on the planet! (Mobious Social Media Revolution, 2011)
- Facebook’s mission is: ‘To give people the power to share and make the world more open and connected’ (You’ve got the power!)
- YouTube is the 2nd largest search engine in the world and the 4th most visited site on the www. Why not take a look at our YouTube channel if you haven’t already – http://www.youtube.com/nikkeneurope
- 3 new Twitter accounts open every second…1…2…3
And finally…This Digital Team blog that you are reading is just 1 out of 200,000,000 live blogs on the web today.
Thanks for reading!